The Role of Dynamic Marketing Capabilities in Enhancing Entrepreneurial Marketing for MSMEs in the Special Region of Yogyakarta Province
This paper is part of the ACSS2025 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window
Authors
- Ahmad Ikhwan Setiawan (ORCID: https://orcid.org/0000-0002-5117-7434)
- Nuning Kristiani
- Lilik Wahyudi (ORCID: https://orcid.org/0000-0002-7365-1432)
- Budhi Haryanto (ORCID: https://orcid.org/0000-0003-4475-0914)
Institutions
- Sebelas Maret University (ID)
- University of Indonesia (ID)
Publication Details
- Journal
- The Asian Conference on the Arts, Humanities and Social Sciences Conference proceedings/Asian Conference on the Social Sciences official conference proceedings/Asian Conference on Arts & Humanities official conference proceedings
- Published
- 2025-07-14
- DOI
- https://doi.org/10.22492/issn.2186-2303.2025.17
- Primary Topic
- SMEs Development and Digital Marketing
- Type
- article
- Field-Weighted Citation Impact
- 0.00