Constraints and strategic suggestions for agricultural entrepreneurs in Maharajganj district of Uttar Pradesh

Agricultural entrepreneurship holds significant potential to revolutionize rural livelihoods in India by encouraging innovation, self-employment, and value addition. Despite its potential, entrepreneurs face several constraints that limit their productivity and sustainability. This study focuses on identifying key constraints encountered by agricultural entrepreneurs in Maharajganj district of Uttar Pradesh and offers actionable suggestions. Using primary data from 150 respondents and applying Garrett’s Ranking Technique, the study categorizes constraints into financial, technological, marketing, and personal domains. The results underscore the urgent need for institutional reforms, improved access to credit and technology, and targeted capacity-building measures. The paper concludes with practical recommendations to promote a resilient entrepreneurial ecosystem.