UI/UX design thinking adoption for integrated AI point-of-sale system (Case study: Plastic Poultry Wholesale Store)

The development of artificial intelligence (AI) technology drives the need for a point of sales (POS) system that is not only efficient, but can also provide adaptive information according to the user's sudden wishes. This research implements the design thinking method in designing a user interface (UI/UX) for a smart POS system integrated with conversational AI features. A case study was conducted at a Plastic Poultry Wholesale Store to gain in-depth insights related to field needs and operational challenges faced. The design thinking method was chosen because of its user-centered approach, through the stages of empathize, define, ideate, prototype, and testing, it is hoped that the final results obtained can be aligned with the concrete needs of users, so that the output of the system that has been designed will not be abandoned, but will always be used. In this design, the implementation of conversational AI is used to enhance the user experience through a virtual assistant feature that is able to answer dynamic questions according to the wishes of the user, so that users can freely explore any information in detail related to their overall business performance. The implementation results show that this system not only increases operational efficiency, but also improves user experience through more intuitive interactions when they want to see their business performance. This research contributes to integrating AI technology with a user-centered design approach for smart, responsive, and adaptive POS system solutions.