EXPLORING THE INTERSECTION OF TOURISM AND COCOA-BASED PRODUCTS: A SIGNIFICANT LITERATURE REVIEW

The intersection of tourism and cocoa-based products presents a growing area of interest within sustainable development and cultural heritage studies. Despite increasing scholarly attention, a consolidated understanding of how cocoa-related initiatives contribute to tourism remains limited. This Systematic Literature Review (SLR) aims to bridge this gap by analyzing the current body of research related to cocoa and tourism using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol. Articles from Scopus and ScienceDirect yielded a final sample of 12 primary studies. The analysis revealed three major thematic areas: Chocolate and Agro-Tourism Development, emphasizing how cocoa-based experiences stimulate rural economies and enhance tourist engagement; Socio-Historical and Cultural Dimensions of Chocolate, highlighting the role of chocolate in shaping local identities and cultural narratives; and Sustainability and Logistical Challenges in Cacao Supply Chains, focusing on the environmental and operational constraints impacting cocoa-tourism synergy. Results suggest that while cocoa-related tourism holds significant potential for socio-economic growth and cultural preservation, it also faces considerable logistical and sustainability challenges. The review underscores the need for integrated strategies that align tourism development with ethical sourcing, cultural integrity, and environmental stewardship. This study contributes to the emerging discourse on food-based tourism and provides a foundation for future interdisciplinary research in the field.

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Publication Details

Journal
Journal of Tourism Hospitality and Environment Management
Published
2025-06-05
DOI
https://doi.org/10.35631/jthem.1040011
Primary Topic
International Business and FDI
Type
article
Field-Weighted Citation Impact
0.00

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article

EXPLORING THE INTERSECTION OF TOURISM AND COCOA-BASED PRODUCTS: A SIGNIFICANT LITERATURE REVIEW

Much Aziz Muslim, H. Azmi, Amar Muslim
Journal of Tourism Hospitality and Environment Management
International Business and FDI
article

EXPLORING THE INTERSECTION OF TOURISM AND COCOA-BASED PRODUCTS: A SIGNIFICANT LITERATURE REVIEW

Much Aziz Muslim, H. Azmi, Amar Muslim
article en

Abstract

The intersection of tourism and cocoa-based products presents a growing area of interest within sustainable development and cultural heritage studies. Despite increasing scholarly attention, a consolidated understanding of how cocoa-related initiatives contribute to tourism remains limited. This Systematic Literature Review (SLR) aims to bridge this gap by analyzing the current body of research related to cocoa and tourism using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol. Articles from Scopus and ScienceDirect yielded a final sample of 12 primary studies. The analysis revealed three major thematic areas: Chocolate and Agro-Tourism Development, emphasizing how cocoa-based experiences stimulate rural economies and enhance tourist engagement; Socio-Historical and Cultural Dimensions of Chocolate, highlighting the role of chocolate in shaping local identities and cultural narratives; and Sustainability and Logistical Challenges in Cacao Supply Chains, focusing on the environmental and operational constraints impacting cocoa-tourism synergy. Results suggest that while cocoa-related tourism holds significant potential for socio-economic growth and cultural preservation, it also faces considerable logistical and sustainability challenges. The review underscores the need for integrated strategies that align tourism development with ethical sourcing, cultural integrity, and environmental stewardship. This study contributes to the emerging discourse on food-based tourism and provides a foundation for future interdisciplinary research in the field.

Journal of Tourism Hospitality and Environment ManagementVol. 10(40)
Technical University of Malaysia Malacca (MY), Malaysian Cocoa Board (MY)
Universiti Teknikal Malaysia Melaka
Openalex Percentile: Top 73%
International Business and FDI
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EXPLORING THE INTERSECTION OF TOURISM AND COCOA-BASED PRODUCTS: A SIGNIFICANT LITERATURE REVIEW — Much Aziz Muslim, H. Azmi, et al. · Journal of Tourism Hospitality and Environment Management (2025) | TGRS Research Map | TGRS