Брендинг армянских телеканалов: стратегии позиционирования в цифровую эпоху / Branding of Armenian TV Channels: Positioning Strategies in the Digital Era

Branding strategies play a crucial role in the positioning and sustainable development of television channels. This article analyzes the branding strategies of leading Armenian TV channels: Public Television of Armenia (H1), Armenia TV, Shant TV, and Kentron TV. The study examines visual identity, content policy, and audience engagement mechanisms. The key findings highlight the importance of clear positioning, digital trends, and new content formats.