Impact of Green Marketing on Consumer Purchase Decisions

Impact of Green Marketing on Consumer Purchase Decisions K Vanishree1*, Gowtham N1, Dr. Jyoti Mishra2 Abstract Over the past several years, the concept of “green” and eco-conscious marketing has seen significant growth, making a noticeable impact not just on product availability but also on the global environmental landscape. This study focuses on how consumers behave […]

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Publication Details

Journal
International Journal of Science Architecture Technology and Environment
Published
2025-07-26
DOI
https://doi.org/10.63680/ijsate0625057.35
Primary Topic
Environmental Sustainability in Business
Type
article
Field-Weighted Citation Impact
0.00
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article

Impact of Green Marketing on Consumer Purchase Decisions

K Vanishree
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International Journal of Science Architecture Technology and Environment
Environmental Sustainability in Business
article

Impact of Green Marketing on Consumer Purchase Decisions

K Vanishree
article en

Abstract

Impact of Green Marketing on Consumer Purchase Decisions K Vanishree1*, Gowtham N1, Dr. Jyoti Mishra2 Abstract Over the past several years, the concept of “green” and eco-conscious marketing has seen significant growth, making a noticeable impact not just on product availability but also on the global environmental landscape. This study focuses on how consumers behave […]

International Journal of Science Architecture Technology and Environment
Openalex Percentile: Top 76%
Environmental Sustainability in Business
DOISourceOpenAlex
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Impact of Green Marketing on Consumer Purchase Decisions — K Vanishree · International Journal of Science Architecture Technology and Environment (2025) | TGRS Research Map | TGRS