Pengaruh Fasilitas, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan

This study aims to determine and analyze the direct effect of Facilities on Customer Satisfaction at Solo's Bistro, to determine and analyze the direct effect of Service Quality on Customer Satisfaction at Solo's Bistro, to determine and analyze the direct effect of Price on Customer Satisfaction at Solo's Bistro and to determine and analyze the simultaneous effect of Facilities, Service Quality, Price on Customer Satisfaction at Solo's Bistro. This study uses a quantitative method with a sample size of 100 customer respondents at Solo's Bistro. Data were analyzed using validity tests, reliability tests, multicollinearity tests, heteroscedasticity tests, normality tests, multiple linear regression analysis tests, T tests, F tests, R2 determination coefficient tests using IBM SPSS Statistics. The results of the study show that directly Facilities have a significant effect on Customer Satisfaction in Solo's Bistro customers, directly Price has a significant effect on Customer Satisfaction in Solo's Bistro customers, directly Service Quality has a significant effect on Customer Satisfaction in Solo's Bistro customers, and directly and simultaneously Facilities, Service Quality, and Price have a significant effect on Customer Satisfaction in Solo's Bistro customers.

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Publication Details

Journal
Jurnal Akuntansi Ekonomi dan Manajemen Bisnis
Published
2025-07-04
DOI
https://doi.org/10.55606/jaemb.v5i2.5689
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
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article

Pengaruh Fasilitas, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan

Asnawi Hidayat, I Gede Januarsa
Jurnal Akuntansi Ekonomi dan Manajemen Bisnis
Consumer Behavior and Marketing Influence
article

Pengaruh Fasilitas, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan

Asnawi Hidayat, I Gede Januarsa
article en

Abstract

This study aims to determine and analyze the direct effect of Facilities on Customer Satisfaction at Solo's Bistro, to determine and analyze the direct effect of Service Quality on Customer Satisfaction at Solo's Bistro, to determine and analyze the direct effect of Price on Customer Satisfaction at Solo's Bistro and to determine and analyze the simultaneous effect of Facilities, Service Quality, Price on Customer Satisfaction at Solo's Bistro. This study uses a quantitative method with a sample size of 100 customer respondents at Solo's Bistro. Data were analyzed using validity tests, reliability tests, multicollinearity tests, heteroscedasticity tests, normality tests, multiple linear regression analysis tests, T tests, F tests, R2 determination coefficient tests using IBM SPSS Statistics. The results of the study show that directly Facilities have a significant effect on Customer Satisfaction in Solo's Bistro customers, directly Price has a significant effect on Customer Satisfaction in Solo's Bistro customers, directly Service Quality has a significant effect on Customer Satisfaction in Solo's Bistro customers, and directly and simultaneously Facilities, Service Quality, and Price have a significant effect on Customer Satisfaction in Solo's Bistro customers.

Jurnal Akuntansi Ekonomi dan Manajemen BisnisVol. 5(2)
Universitas Patria Artha (ID)
Openalex Percentile: Top 76%
Consumer Behavior and Marketing Influence
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