Assessing Political Communication Reform in Digital Age: Case of 2024 Indonesia Presidential Elections

This research examines the role of Metro TV media in shaping the political image of Anies Baswedan and Muhaimin Iskandar for the 2024 Presidential Election. The study focuses on how Surya Paloh, a member of the Democratic National Party (Nasdem), biasedly reported on the candidates, affecting their electability in the 2024 General Election contestation. The research uses a qualitative content analysis method, a systematic approach to understanding and interpreting text data, to identify themes, patterns, and deep meaning. The study uses content analysis techniques to analyze narratives and framing strategies used in YouTube videos, while quantitative data, such as views, likes, dislikes, and comments, is analyzed to understand public sentiment and response to the political actors studied. The research provides a deeper understanding of Metro TV’s media alignment and the construction of the political image of Anies Baswedan and Muhaimin Iskandar on YouTube, ultimately impacting public perception and increasing their electability in the context of democracy and participation politics in the 2024 presidential election.