Said Nursi’s Da’wah Communication Strategy and Its Relevance in the Malaysian Context

Da’wah communication in a pluralistic society often faces challenges in ensuring that the message of Islam can be well received without creating misunderstandings or social tensions. A confrontational approach that is insensitive to the background of mad’u culture can lead to rejection and undermine social harmony. Hence, the need for a more thoughtful and persuasive approach to communication has become increasingly urgent. This study aims to analyze Badiuzzaman Said Nursi’s da’wah communication strategy and its relevance in the context of Malaysia’s pluralistic society. This study used a qualitative method with a content analysis approach to Rasail An-Nur. The results of the study show that Said Nursi applies da’wah communication that is wise, rational, and persuasive through a combination of verbal and non-verbal communication. His approach which emphasizes tolerance, open dialogue, and understanding of the background of mad’u was found to be in line with the needs of da’wah in Malaysia. The implications of this study emphasize the importance of adapting a more harmonious da’wah communication strategy to increase public acceptance and promote more positive interaction between religions.