The Influence of Information Overload on Decision Difficulty Mediated by Social Media Exhaustion on Generation Z in Jepara

Generation Z in Jepara is the target of this study, which seeks to understand how information overload contributes to decision difficulty through the medium of social media exhaustion. Generation Z in Jepara is the focus of this quantitative study, which relies on questionnaires filled out by randomly selected participants using the Rao Purba technique. The PLS-SEM approach, along with the Smart PLS version 4.0 application, was used to analyze 310 samples in this investigation. As shown by the findings of this study, there is a positive and significant relationship between information overload and decision difficulty, as well as between social media exhaustion and decision difficulty. The impact of information overload on decision difficulty, as mediated by social media exhaustion, is positively correlated. Abstrak Generasi Z di Jepara menjadi sasaran penelitian ini, yang berupaya memahami bagaimana information overload berkontribusi pada decision difficulty melalui media social media exhaustion. Generasi Z di Jepara menjadi fokus studi kuantitatif ini, yang mengandalkan kuesioner yang diisi oleh peserta yang dipilih secara acak menggunakan teknik Rao Purba. Pendekatan PLS-SEM, bersama dengan aplikasi Smart PLS versi 4.0, digunakan untuk menganalisis 310 sampel dalam penyelidikan ini. Seperti yang ditunjukkan oleh temuan dalam penelitian ini adanya hubungan positif dan signifikan antara information overload dan decision difficulty, serta antara social media exhaustion dan kesulitan pengambilan keputusan. Dampak information overload pada decision difficulty, seperti yang dimediasi oleh social media exhaustion, berkorelasi positif.