Qur’ani Communication Principles (Qoulan Sadidan and Qoulan Layyinan) On Social Media

The development of social media in Indonesia shows significant numbers, with 139 million active users as of January 2024 (We Are Social, 2024). This study aims to analyze Qur’anic communication principles, especially Qoulan Sadidan and Qoulan Layyinan, and their relationship with Qur’anic Morals, Qur’anic Constancy, and Qur’anic Character in the context of communication on social media. The method used is a qualitative study with a literature study approach, including Qur’anic tafsir (especially Ibn Kathir), communication theory, and social psychology theory. The results show that Qoulan Sadidan emphasizes the importance of honesty and firmness, while Qoulan Layyinan highlights gentleness and wisdom in communication. These two principles strengthen the moral foundation, motivation for action, and Qur’anic character building in digital interactions. The implication is that Qur’anic communication principles can be an alternative solution in dealing with the ethical crisis in social media, as well as shaping a more polite, honest and constructive communication space.