Role of AI, Big Data and Social Media on Indian Political Behaviors

Both globally and in India, the combination of artificial intelligence (AI), big data analytics, and social media has completely changed political behavior in the twenty-first century. These technologies have redefined political communication, campaign tactics, and voter participation while simultaneously raising worries about privacy, polarization, and democratic integrity. Drawing on recent empirical studies and case studies—including the pioneering efforts of Indian political strategist Prashant Kishor and the digital campaigns of Prime Minister Narendra Modi—this paper looks at the channels by which artificial intelligence, big data, and social media affect political behavior. The study investigates both the advantages and drawbacks presented by these innovations and ends with policy recommendations to protect democratic systems.