The QUASAR (Quick Access Sales Arise) Matrix "Technological Marketing Tool Series # 02"

An important area of the technological innovation market is the custom solutions development industry. This is to say, companies that do not develop new technologies, package them, and launch them openly on the market. Instead, they operate in a personalized manner, through a personalized understanding of the needs of certain clients. They adapt or improve processes or technologies that, by solving the client's specific problems, ultimately result in innovations with respect to the state of art. Sectors such as the custom software industry are a clear example of this type of innovative company, but in general, the spectrum can encompass all types of industries with a full or partial focus on customizing solutions for their clients: machinery and equipment developers, structural engineering, industrial design companies, chemicals and industrial supplies, etc.. The QUASAR Matrix is a tool specifically designed for this segment of the technological innovation industry. By systematically and orderly gathering information on product and customer portfolios within pre-established parameters, it enables the identification of a wide range of commercial opportunities that are not readily identifiable and are hidden behind the enormous operational burden of developing customized solutions for clients. In astronomy, Quasars are distant galaxies that are almost invisible in the distance, but whose light and energy output are among the brightest in the universe. The QUASAR matrix allows us to zoom in on them and realize their potential in a practical and immediate way.