Racing With Legends: Bridging the Physical and Virtual World for a First of a Kind Film

In January 2023, FCB New York approached The Mill with a brief for a groundbreaking branded film that would be presented as a TV special. “We want to create an experience for a rookie Formula 1 driver that allows him to virtually race past legends, but in his real car, on a real track. And we want to make it into a TV special.” We knew that this would be one of the most ambitious projects that The Mill has ever undertaken, drawing on every department across several studios around the world.

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Publication Details

Published
2025-07-24
DOI
https://doi.org/10.1145/3721239.3734081
Primary Topic
Digital Games and Media
Type
article
Field-Weighted Citation Impact
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article

Racing With Legends: Bridging the Physical and Virtual World for a First of a Kind Film

R. An, Adam Smith
Digital Games and Media
article

Racing With Legends: Bridging the Physical and Virtual World for a First of a Kind Film

R. An, Adam Smith
article en

Abstract

In January 2023, FCB New York approached The Mill with a brief for a groundbreaking branded film that would be presented as a TV special. “We want to create an experience for a rookie Formula 1 driver that allows him to virtually race past legends, but in his real car, on a real track. And we want to make it into a TV special.” We knew that this would be one of the most ambitious projects that The Mill has ever undertaken, drawing on every department across several studios around the world.

Milliman (United States) (US)
Openalex Percentile: Top 75%
Digital Games and Media
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Racing With Legends: Bridging the Physical and Virtual World for a First of a Kind Film — R. An, Adam Smith · (2025) | TGRS Research Map | TGRS