CORRELATING JOB CRAFTING AND DIMENSIONS OF EMPLOYEE ENGAGEMENT: IDEALIZATION IMPACT OF DEMOGRAPHIC ATTRIBUTES

The study examined the correlation between job crafting (relationship, task and cognitive crafting) and employee engagement (Vigour, dedication and absorption) with impact of age and work experience among the employees of print media industry located at Chennai, India. Data was collected from 140 employees. Convenience sampling method was used. The data was analysed using SPSS software. The result of multiple regression indicated that employees are highly engaged when job crafting is followed in an organisation. Employees with more aged remained absorbed and dedicated in their work and more experienced employees engaged in relationship crafting and had higher level of engagement. The study also provided some suggestions for Companies in following job crafting.