Composition and Distribution of Traditional Wedding Goods Through Advertisements During the 1920s and 1930s

This study investigates the production and distribution of Honggupum (婚具品)—wedding goods used in traditional Korean ceremonies—during the 1920s and 1930s, by analyzing newspaper advertisements and promotional materials from wedding supply stores. Major vendors such as Gwangjin-shop (廣進商會), Manmul-shop (萬物床廛), Gyerim-shop (鷄林商會), and Yeongheungdeok-shop (永興德商店) played key roles in the commercialization of these goods. Notably, Gyerim-shop and Yeongheungdeok-shop released promotional booklets with detailed information for consumers. Wedding item sets usually included five to seven pieces, including ceremonial garments and accessories. Six-piece sets were the most commonly distributed: for men, items included an official robe (Gwanbok), ofiicial belt (Gakdae), official hat (Samo), insignia patch (Hyungbae), black boots (Mokhwa), and official attire box (Gwanbokpan); for women, items included a ceremonial robe (Wonsam), ceremonial coronet (Jokduri), dragon-shaped hairpin (Yongjam), large and front hair ribbons (Daedanggi, and Myeondanggi), and either a hair ornament (Cheopji) or a wedding box (Sangja). Items were classified into quality grades based on quantity, materials, and techniques. Both traditional and imported tex- tiles were used, with high-quality goods decorated with gold leaf, pearls, orpiment, and coral. These distinctions reflect a stratified consumption pattern, illustrating the commodification and diversification of wedding items in early modern Korea. By systematically examining the material characteristics, grading standards, and marketing strategies of Honggupum, this study clarifies the visual and material culture of modern weddings. The findings serve as a foundation for further research in textile history, craft studies, and the history of modern Korean dress, while also contributing to discussions in commercial history and consumer culture.