PROSPECTS FOR THE DEVELOPMENT OF EQUESTRIAN TOURISM IN THE REPUBLIC OF BASHKORTOSTAN

Agrotourism is one of the sectors of the economy contributing to the active development of villages by ensuring economic growth and sustainable development of the hospitality infrastructure. The Republic of Bashkortostan, with its rich diversity of traditions and identity, implements the link between economic growth and valuable heritage, creating a favorable environment for the mutual enrichment of rural residents and tourists. To ensure the sustainable development of the agricultural regions of Bashkortostan, the sphere in which recreation services are provided and activities to create leisure services in rural areas are being considered. One of the significant differences between agrotourism is the opportunity for tourists to participate in a variety of agricultural activities, such as animal care, harvesting, and cooking national foods. Some agrotouristic farms organize culinary workshops for visitors on the preparation of koumiss and food products "kyzylyk". The Republic of Bashkortostan is famous for Bashkir horses, which are part of the culture of the peoples of Bashkortostan. In this regard, many agrotouristic complexes provide horse riding services, hiking trails with horse crossings through protected areas of Bashkiria, such as the mountains of the Southern Urals, diverse forests, and deepflowing rivers. So, tourists enjoy the picturesque views of the local nature, learn about the traditions of horse breeding, herd animal husbandry, the use of medicinal herbs, the rules of collection, storage and use for the treatment of animals and humans. At the same time, they will learn the rules of horse care and the elements of hippotherapy. The article examines agrotourism, its role in the sustainable development of the Republic of Bashkortostan, reveals issues of government support for the field of agrotourism, and also provides an assessment of development factors and perceived risks when drawing up a business plan using the example of the Tulpar equestrian complex. The main factors influencing the development of equestrian tourism are the unique geographical, social and economic conditions of the Republic of Bashkortostan. Risk factors should be taken into account when drawing up a business plan, ignoring which can have negative consequences up to bankruptcy.