INNOVATIVE MANAGEMENT METHODS IN CONTEMPORARY BUSINESS ORGANIZATIONS

The discovery and application of innovative management methods for strategic decision-making in all global business organizations is becoming a comprehensive process for achieving sustainability in all spheres. Given the great popularity and importance of the topic, both in practice and in theory, the number of publications on it is increasing rapidly. The search for innovative forms and methods for managing organizations is the reason for writing this report, the whole issue is to create a research framework for innovation in management. Its application will help scientists and managers to understand, analyze and guide organizational processes when introducing innovations in management. The framework outlines the key variables, the relationships between them and the analysis system, giving guidelines on how to collect, analyze and interpret data, in accordance with current strategic and/or current tasks and problems. An in-depth review of specialized literary sources was conducted, based on which findings were drawn about the most used innovations in the management of all different organizations. A methodological tool was created and a survey was conducted among managers in Bulgarian business organizations. Based on the results of the empirical study, a synthesized review of the current state and their requirements for innovation in the context of the modern dynamic market environment is made.