Comprendre les Dynamiques Actuelles de l’Industrie Hôtelière au Maroc: Défis et Enjeux

This article provides an essential overview of the current state of the hotel industry in Morocco, in the context of a developing country experiencing significant tourist expansion. The main objective of this study is to analyse the challenges and issues faced by the industry, using a qualitative approach based on secondary data from various sources such as journal articles, existing literature and online resources. The findings reveal major challenges such as pronounced seasonality, increased competition, and a scarce qualified workforce. The ensuing discussion likewise explores emerging trends such as sustainability and technological advancements. This indepth analysis provides valuable guidance for industry stakeholders and public policy decision-makers to address défis and promote sustainable development in the Moroccan hotel industry.