Digital Art: A Study on the Application Paths of Artificial Intelligence in Artistic Creation and Dissemination

In the context of profound transformations driven by digital technology, the paradigms of artistic creation and dissemination are undergoing profound transformation. This paper focuses on the development opportunities embodied by digital art in the contemporary era, systematically analyzing the current characteristics and future evolution of the integration between technology and art. The study reveals that the incorporation of digital technology has significantly expanded the toolset and media platforms available for artistic creation, giving rise to innovative creative concepts and methodologies, and driving continuous renewal in artistic forms. At the same time, it has also restructured the channels and platforms for art dissemination, promoting a shift towards interactive and networked models, thereby enhancing dissemination effectiveness and cross-domain influence. This research aims to provide theoretical reference and practical guidance for the sustainable and high-quality evolution of digital art, contributing to cultural innovation and societal progress.