THE EFFECTS OF ARTIFICIAL INTELLIGENCE GENERATIVE CONTENT ASSISTED PRODUCT DESIGN ON COLLEGE STUDENTS CREATIVE ABILITY AND MOTIVATION

With the rapid advancement of artificial intelligence (AI) technology, the integration of AI-generated content (AIGC) in creative processes has sparked significant sociological interest. This study investigated gender differences in creative ability and motivation when using AI-assisted tools. Through a quasi-experimental design, this research examined 70 college participants to compare AI-assisted versus traditional approaches. Using standardized assessment metrics, the study measured these three key variables across gender groups. The results revealed three key findings. First, participants using AI-assisted tools demonstrated significantly higher creative ability compared to the control group, with male participants showing particularly strong performance improvements. Second, the AI-assisted group showed elevated levels of motivation across both gender groups. The findings contribute to understanding gender-based differences in human-AI interaction and creative processes in technological environments. This study advances the theoretical discourse on gender differences in AI-augmented creative processes and provides insights into the evolving relationship between gender, creativity, and technological advancement in contemporary society.