Enhancing online <scp>MBA</scp> programmes: Student perceptions and key factors in programme design and delivery

Abstract The demand for online business education continues to grow, driven by the need for innovative and adaptable learning pathways to attain an MBA. This study investigates student perceptions across three predominantly online MBA programmes at Imperial College in England, ESMT in Germany and Ivey Business School in Canada, aiming to delineate the strengths and weaknesses of online learning, identify pivotal elements influencing student satisfaction and elucidate the role of self‐efficacy in shaping overall programme effectiveness. Our findings underscore the critical significance of faculty engagement, programme flexibility and meaningful peer interactions in enhancing the online MBA experience. Moreover, this study provides actionable insights for programme design, curriculum development and the strategic utilisation of learning technology, offering valuable guidance for business schools seeking to address the escalating demand for online business education.