Comics as Heritage: Theorizing Digital Futures of Vernacular Expression

This paper investigates digital comics—particularly webcomics and webtoons—as emerging forms of cultural heritage, analyzing their exponential global influence alongside the limitations of traditional heritage frameworks in systematically preserving them. The UNESCO heritage model, rooted in concepts of physical fixity and authenticity, is shown as inadequate for born-digital works like comics, which derive meaning from technological infrastructure, dynamic platforms, and ongoing community interaction rather than static material forms. Drawing on heritage futures and digital materiality theories, the authors argue that digital comics exemplify "temporal authenticity," evolving through continual transformation and algorithmic curation. The paper details how platform recommendation systems and analytics directly shape which comics achieve cultural visibility and preservation, while community-driven initiatives—such as The Flashpoint Archive—demonstrate effective models for holistic, grassroots digital preservation beyond institutional reach. Ultimately, the study calls for new theoretical and practical approaches to heritage, recognizing digital comics as both cultural artifacts and dynamic, platform-specific vernacular expressions.