ANALYSIS OF TRENDS AND DEVELOPMENT PROSPECTS OF THE VEGETABLE MARKET UNDER CONDITIONS OF ECONOMIC REGIONALISATION

The objective of the present study is to analyse the trends and prospects for the development of the vegetable market of Ukraine in the context of regionalisation of the economy. In particular, the study will seek to identify the main factors that affect the effectiveness of the functioning of this market at the regional level. Methodology. A comprehensive approach was adopted for the research, incorporating theoretical, quantitative, and qualitative methods of analysis. The main methods applied in the study include the following: document and literature analysis (to assess theoretical approaches to economic regionalisation and its impact on the agrarian sector); SWOT analysis (to assess the strengths and weaknesses of the vegetable market in Ukraine in the context of regionalisation, as well as the opportunities and threats arising from changes in economic and environmental conditions); comparative analysis (to compare the state of the vegetable market in different regions of Ukraine and identify specific features and opportunities for local development); regression analysis (to identify the relationship between key economic factors and the results of vegetable market development); sustainability analysis (to examine the impact of internal and external factors on the stability of the vegetable market); case study method (to formulate recommendations and development strategies tailored to the needs of regional markets). The results of the study indicate that regionalisation promotes increased efficiency in vegetable production through regional specialisation, the development of agrifood clusters, and the optimisation of logistical processes. The analysis demonstrated that pivotal factors encompass adaptation to climate change, the integration of innovative agricultural technologies, and the development of organic vegetable production. Nevertheless, the market is confronted with challenges pertaining to infrastructure, access to financing, and inadequate government support. The prospects for development include the following: improved co-operation between producers, the development of regional export strategies, and enhanced product quality, with a view to accessing international markets. Practical implications. The regionalisation of Ukraine's vegetable market has been demonstrated to contribute to the development of local agrifood clusters, thereby reducing logistics costs and improving production efficiency. The implementation of innovative technologies and adaptation to climate change have been demonstrated to increase yields and ensure supply stability. It is anticipated that there will be an enhancement in the competitiveness of Ukrainian vegetables in both domestic and international markets. This will be driven by improvements in product quality and certification. The provision of state support for farmers, in conjunction with the establishment of favourable conditions for the development of organic vegetable production, is of significant importance. Value / Originality. The study provides a comprehensive analysis of the trends and prospects of the vegetable market's development in the context of economic regionalisation, which is crucial for the formulation of effective agricultural policies and regional development strategies. The text emphasises the pivotal role of innovative technologies, climate change adaptation, and the development of local agrifood clusters in enhancing production efficiency and the competitiveness of Ukrainian vegetable products in international markets.