The Impact of Branding on the New Quality and Productivity of Agriculture

The improvement of agricultural new quality productivity is influenced by both the supply and consumption sides. This article explores the impact of the development of geographical indication agricultural products on the new quality productivity of agriculture. From the perspective of innovation theory and industrial cluster theory, geographical indication agricultural products can promote the coordinated development of the entire agricultural industry chain through technological empowerment and industrial agglomeration, increase residents' income, and thereby improve the level of new quality productivity in agriculture. This article is based on provincial panel data and adopts a double fixed effects model. The empirical results show that the quantity of geographical indication agricultural products has a positive and significant impact on the level of agricultural new quality productivity. To provide a theoretical basis for subsequent research on new agricultural productivity in various regions, and to offer reference opinions for the development of geographical indication agricultural products.