Research on the Impact of Cultural Symbol Innovation in Domestic Animated Films on Consumers' Willingness and Satisfaction: Based on Questionnaire Survey and Online Comment Text Analysis of Nezha II

Against the backdrop of global competition in the cultural industry, the innovation of cultural symbols has become the core path to enhance the market competitiveness of domestic animations films. This research takes "Nezha: The Demon Child's Rebellion in the Sea" as the research subject and comprehensively uses questionnaire analysis and online text analysis to study the innovation of cultural symbols in domestic animated films. Firstly, the core dimensions of cultural symbol innovation are analyzed through questionnaire surveys. Secondly, high-frequency words, semantic networks and sentiment analyses are conducted on online texts. This study aims to explore the influence of cultural symbol innovation on consumers' behavioral intentions and their emotional tendencies. Finally, targeted suggestions are put forward for the development of domestic animated films. The research finds that character design and ideological values are the core factors driving consumers' brand culture identification and recommendation willingness. This article aims to explore the impact of cultural symbol innovation on consumers' willingness, explore new paths for cultural symbol innovation, and promote the breakthrough and rise of domestic animated films in the global cultural market competition.