Features of modern media communications in the context of the phenomenon of "new sincerity"

The subject of the article is the study of the sociocultural phenomenon “new sincerity”, which stimulates society to search for meanings and their interpretations. The purpose of the work is to substantiate the admissibility of using expressive and hyper-expressive texts of public opinion leaders during special periods of social development – during a special military operation (SVO) of Russia in Ukraine. The article analyzes the technologies of “new sincerity” from the standpoint of the continuity of development of the historical process and culture. In the course of studying the technologies of “new sincerity,” along with the imperatives of decognition and sensitization, the author proposes to use the destructive philosophemes of deconstructionism. Digital technologies have accelerated the methods of producing public elements of “new sincerity”, which at each turn of socio-cultural development differ in the ways of their detection and comprehension of intermediate results. The article uses theoretical analysis of literature, media linguistic analysis and methods of critical linguistics as research methods. The empirical basis of the study is texts that differ in illocutionary and perlocutionary effects on users of social networks, the content of the author’s Telegram channels of famous politicians – D.A. Medvedeva, M.V. Zakharova and S.A. Bagdasarov, who have been demonstrating expressive behavior patterns in the media environment for a long time, especially intensified in connection with the conduct of the SVO. The research methodology is based on the findings of A.N. Fortunatova and N.G. Voskresenskaya, whose scientific research defines the ethical constructions of “new sincerity”, focused on the “psycho-emotional structures of the individual”. The results of this study can be used to analyze the specifics of medical communication processes in journalism, blogging, and advertising technologies in connection with the actualization of the search for new forms of reflecting sociocultural reality and meanings that allow us to discover technologies of “new sincerity.” The sociocultural phenomenon “new sincerity” in the media space acquires special communicative properties – increasing the degree of influence on the psychological state of society, its consolidation in the face of external threats, changing a person’s behavior pattern depending on internal attitudes and life experience.