Research on Optimization Methods for Enterprise Strategic Management Based on Big Data Analysis

With the development of big data technology, enterprise strategic management faces a major opportunity to transform from experience-driven to data-driven approaches. This paper analyzes the application scenarios and technical pathways of big data in strategic management, and proposes methods for optimizing enterprise strategy. These methods include building an enterprise-level data resource pool, applying machine learning to assist strategic formulation, and establishing a data-driven performance evaluation system. By introducing heterogeneous data integration, real-time collection, and intelligent analysis techniques, the scientific rigor of strategic planning and the agility of execution are enhanced.