The Impact of CEO Narcissistic Traits on Corporate Economic DevelopmentA Case Study of Gree Electric Appliances

In the field of corporate management, the impact of CEO narcissistic traits on corporate strategic decision-making and economic development has attracted increasing attention. However, existing research mainly focuses on routine business operations, leaving an obvious gap in the discussion of business resource allocation. From the perspective of the Upper Echelons Theory, this paper takes Gree Electric Appliances, a leading enterprise in Chinas home appliance industry, and its CEO Dong Mingzhu as the research objects to explore the manifestations of CEO narcissistic traits, the decision-making transmission mechanism, and their impact on corporate economy. The study finds that Dong Mingzhu is deeply bound to Gree Electric Appliances, and she enhances the companys visibility and market attention, making centralized decisions in marketing, product promotion, etc. Dong Mingzhus narcissistic traits affect strategic choices through paths such as binding personal brands to the enterprise and high media exposure, which improve the companys popularity in the short term but lead to inefficient resource allocation for diversified projects in the long term. This research provides theoretical references and practical insights for the governance optimization of strong-leadership enterprises.