The Impact of Service Quality on Student Satisfaction of Myanmar Commercial College in Mandalay, Myanmar.

This research study the impact of Service Quality on Student Satisfaction of Myanmar Commercial College in Mandalay, Myanmar. The SERVQUAL model was used, focusing on tangibility, reliability, responsiveness, assurance, and empathy. The results showed that all five dimensions of service quality had an average mean score above 5, indicating strong satisfaction. Pearson correlation analysis showed a positive relationship between service quality and student satisfaction. Multiple regression analysis revealed that tangibility, reliability, and empathy significantly affect satisfaction. The study suggests that Myanmar Commercial College should train staff to be courteous and friendly, and prioritize service-related problems. the practitioners in higher education can reassess their management strategies and can identify and implement appropriate measurement tools to redesign the service delivery system to improve service quality.