Journal of the Association for Information Systems, 25 Years In: Letting a Thousand Flowers Bloom and Keeping the Fences

The Journal of the Association for Information Systems (JAIS) is the flagship journal of the Association for Information Systems, the global association for information systems (IS) 1 scholars.It "publishes the highest quality scholarship in the field of information systems.It is inclusive in topics, level and unit of analysis, theory, method, and philosophical and research approach, reflecting all aspects of Information Systems globally." 2The first issue of JAIS was published in 2000.Since then, successive waves of digital transformations driven by pervasive workflow digitization, widespread social media use, and the ongoing-impending ubiquitous application of AI have shaped the landscape of IS research.Twenty-five years in, this is an opportune time to reflect on the journal's recent-current and future scholarly and intellectual narratives.To do so, this editorial develops an assessment of the intellectual components of the papers published in JAIS from 2019-2024 (the most recent papers, going back 6 years) 3 and identifies key directions forward. 1 The IS discipline advances the understanding of sociotechnical phenomena that unfold in the context of the design, implementation, and use of information and communication technologies (ICTs) by individuals, groups, private and public sector organizations, and other societal entities.The discipline is constituted by the scholarly work of a community of scholars who, broadly speaking, deploy a generally agreed on set of methods to study a shared set of topics within the precincts of social, economic, and regulatory factors stemming from developments in ICT (e.g.