Research on Optimization Strategies of Short Video Communication Data of Non-Heritage Based on Spring Festival in 2025

This study focuses on 15,867 short video communication data of non-heritage on the three platforms of Shake, Shutter, and B Station during the Spring Festival of 2025. The visual element of short video cultural communication is the core carrier of its information display method, which is different from the static display of traditional cultural heritage. Based on the theory of cue utilization and video analysis technology, a two-track optimization model of “visual health and intelligent narrative” is proposed. It is found that a video with high communication efficiency needs to satisfy the combination of <tex xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">$\Delta \mathrm{E}&gt;25$</tex>, trichotomous composition, and fast-paced editing (<tex xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">$&lt;1.5$</tex> seconds/shot). This study provides quantifiable technical standards and creative paradigms for digital communication of non-heritage.