Loss avoidance during social interactions

Social interactions lead to outcomes for oneself and others, which can be gains or losses. Yet, it is unclear how exactly people's social decisions are affected by whether an outcome is above or below zero. We systematically varied whether the outcomes of social dilemmas (Prisoner's Dilemma, Stag Hunt, Chicken) were gains, losses, or combinations thereof. Across seven experiments (4 preregistered; N<sub>Offline</sub> = 197, N<sub>Online</sub> = 1653), participants tried to avoid losses altogether (loss avoidance), but there was no consistent evidence that they tried to minimize losses (loss aversion). If cooperation avoided losses, people cooperated more; if defection avoided losses, people defected more, even if this imposed a loss on the other person. Our results suggest that cooperation and social interactions can be influenced systematically if the situation allows people to avoid losses.

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Publication Details

Journal
Communications Psychology
Published
2025-07-24
DOI
https://doi.org/10.1038/s44271-025-00288-5
Primary Topic
Experimental Behavioral Economics Studies
Type
article
Field-Weighted Citation Impact
0.00

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article

Loss avoidance during social interactions

Christoph W. Korn, Benjamin James Kuper-Smith
Communications Psychology
Experimental Behavioral Economics Studies
article

Loss avoidance during social interactions

Christoph W. Korn, Benjamin James Kuper-Smith
article en

Abstract

Social interactions lead to outcomes for oneself and others, which can be gains or losses. Yet, it is unclear how exactly people's social decisions are affected by whether an outcome is above or below zero. We systematically varied whether the outcomes of social dilemmas (Prisoner's Dilemma, Stag Hunt, Chicken) were gains, losses, or combinations thereof. Across seven experiments (4 preregistered; N<sub>Offline</sub> = 197, N<sub>Online</sub> = 1653), participants tried to avoid losses altogether (loss avoidance), but there was no consistent evidence that they tried to minimize losses (loss aversion). If cooperation avoided losses, people cooperated more; if defection avoided losses, people defected more, even if this imposed a loss on the other person. Our results suggest that cooperation and social interactions can be influenced systematically if the situation allows people to avoid losses.

Communications PsychologyVol. 3(1)
Universität Hamburg (DE), Heidelberg University (DE), University Medical Center Hamburg-Eppendorf (DE)
Deutsche Forschungsgemeinschaft
Reduced inequalities
Openalex Percentile: Top 83%
Experimental Behavioral Economics Studies
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Loss avoidance during social interactions — Christoph W. Korn, Benjamin James Kuper-Smith · Communications Psychology (2025) | TGRS Research Map | TGRS