KONTRIBUSI RETURN ON ASSET DAN DEBT TO EQUITY RATIO TERHADAP PENINGKATAN PRICE TO BOOK VALUE (Penelitian di Perusahaan Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2014-2023)

Price to Book Value (PBV) is a ratio used to compare a company's market value with its book value. The high or low PBV is influenced by various factors, such as profitability, capi­tal structure, revenue growth, and investor confidence, where a high PBV indicates better bu­­siness prospects. This study aims to determine the effect of Return on Asset (ROA) and Debt to Equity Ratio (DER) on Price to Book Value (PBV). The research method uses a des­crip­tive verification method with a quantitative approach. Data used in this study Based on pa­nel data regression analysis, simultaneous test (f test) and partial test (t test), the test re­sults show that ROA has a significant effect on PBV, and DER has a significant effect on PBV.