The Names of Bars and Restaurants in Spain with Precedent Phenomena Used: The Motivational Features

The article examines ergonyms, specifically the names of bars and restaurants in Spain that are formed with the participation of precedent phenomena. The purpose of the study is to analyze the motivational features of such names. Ergonyms for the analysis were selected from open Internet sources. Ergonyms are signs of the socio-cultural space, part of the linguistic landscape of the country in which their communicative realization occurs. Nomination in ergonymy has the following peculiarities: the individuality of each act of nomination; the connection of the name with the object of the nomination, with the culture and mentality of the society, with fashion trends and the evolution of the national language. Apart from the informative function, ergonyms also have an advertising function. As the analysis has shown, the most productive precedent phenomena which the nominators use are precedent anthroponyms (84%), much less often they utilize precedent biblionyms (8,5%), the least productive are precedent statements, accounting for only 2%. According to the analysis of the motivational features of ergonyms, the most productive feature is the ‘type of national cuisine’ (66%); the features of ‘exclusivity’ or ‘originality’ of the dishes are also productive (7%). Besides the type of cuisine and the characteristics of the dishes served, the nominators employ precedent phenomena to characterize the ‘interior design and atmosphere’ of the establishment (7%). 14% of the studied names of bars and restaurants in Spain are not motivated.