Influence of Social Media Advertising on the Buying Decisions of Rural Consumers for FMCG products

In today’s world of social media, large number of consumers use social media platforms for their decisions regarding their daily use products like FMCG products. Majority of population of India are rural. The main of this paper is to know about the influence of social media on rural consumers in buying FMCG products. This can be done with the help of structured questionnaire by using descriptive research design. A sample of 80 respondents is taken to determine the results. The findings of the study are that average number of rural consumers use social media in purchasing of FMCG products.