Case study on consumer preferences for fish products: trends and influencing factors

The consumption of fish products represents an important segment of the human diet, with significant health benefits due to the high content of proteins, Omega-3 fatty acids, vitamins and essential minerals. The present study analyzes consumer preferences regarding the purchase and consumption of fish products, based on a case study conducted on a representative sample of consumers. The data were collected in July 2024, and 371 respondents answered the questionnaire. The paper investigates the factors that influence purchasing behavior, such as sensory and nutritional characteristics, price, and availability. According to the survey results, the majority of respondents prefer to buy fish products from supermarkets, especially preliminary processed ones, in order to make homemade products. Also, the purchase decision is highly influenced by sensory characteristics, while price and nutritional value are less important. The results of the study provide relevant perspectives for the food industry and decision-makers, highlighting current consumption trends and possible directions for optimizing the market offer