Study on the ınfluencing factors of consumer choices regarding pheasant meat

Pheasant meat has a balanced nutritional profile, characterized by a high content of highquality proteins, a low fat content, a moderate caloric intake, and the presence of essential vitamins and minerals. These aspects recommend the meat as a healthy alternative in the human diet, but its popularity among consumers is relatively low. This study proposes to investigate the factors that influence consumer preferences for pheasant meat, through a research based on the application of a questionnaire. The research study aimed to collect data on the socio-demographic profile of the respondents, consumption habits, level of information, perceptions related to the qualities of pheasant meat, as well as the criteria that influence the decision to buy it. The questionnaire also includes questions about the preferred form of product presentation, market availability and attitudes towards sustainability. The information obtained from the analysis will contribute to a better understanding of consumer behaviour and to the development of effective strategies for the promotion and valorisation of pheasant meat.