Examining relationship between compulsive buying, perceived stress, negative coping and life satisfaction: evidence from Turkey

Although compulsive buying has emerged as a hot topic for both practical and theoretical research, the motivational determinants of compulsive buying still need to be further excavated. In this context, the aim of this study is to explore the relations between compulsive buying, perceived stress, negative coping, and their overall effects on life satisfaction. The online questionnaires were applied to 465 participants. The findings reveal that perceived stress positively predicts negative coping while negative coping positively predicts compulsive buying. Although the direct effect of perceived stress on compulsive buying and the direct effect of negative coping on life satisfaction are not significant, results indicated that negative coping mediates the effect of perceived stress on compulsive buying and compulsive buying mediates the effect of negative coping on life satisfaction. This study showed that compulsive buying may be seen as a mood regulator in times of crisis such as pandemics.