Extraction and Analysis of Representative Cultural Genes of Hui'an Women's Clothing Based on AHP

Fujian Hui'an women's costumes are the first batch of provincial intangible cultural heritage protection projects in Fujian Province, in order to realize the creative development and innovative application of Hui'an women's costume culture. Firstly, design factors such as pattern, color and composition of Hui'an women's costumes are extracted; secondly, the weight of each cultural gene of Hui'an women's costumes is calculated by using hierarchical analysis method (AHP); and finally, the design of representative cultural factors in Hui'an women's costumes is derived. This study provides reference materials for researchers of Hui'an women's clothing culture, as well as designers of cultural products.

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Publication Details

Published
2025-03-21
DOI
https://doi.org/10.1109/aaicv66571.2025.00055
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
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article

Extraction and Analysis of Representative Cultural Genes of Hui'an Women's Clothing Based on AHP

D.C. Li, Xiaobo Lian, Linping Zhou, Y. J. Xie et al.
Consumer Perception and Purchasing Behavior
article

Extraction and Analysis of Representative Cultural Genes of Hui'an Women's Clothing Based on AHP

D.C. Li, Xiaobo Lian, Linping Zhou, Y. J. Xie, Yu Zhang, Di Wu, Shuping Yu, Siyang Huang, Baoli Cui
article en

Abstract

Fujian Hui'an women's costumes are the first batch of provincial intangible cultural heritage protection projects in Fujian Province, in order to realize the creative development and innovative application of Hui'an women's costume culture. Firstly, design factors such as pattern, color and composition of Hui'an women's costumes are extracted; secondly, the weight of each cultural gene of Hui'an women's costumes is calculated by using hierarchical analysis method (AHP); and finally, the design of representative cultural factors in Hui'an women's costumes is derived. This study provides reference materials for researchers of Hui'an women's clothing culture, as well as designers of cultural products.

Quanzhou Normal University (CN), Yango University (CN), Xiamen University of Technology (CN)
Gender equality
Openalex Percentile: Top 77%
Consumer Perception and Purchasing Behavior
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