The effects of Entrepreneurial Orientation on Strategic Agility of Jordanian Insurance Companies. Digital Transformations and Environmental Uncertainties moderator variables

The study aims to identify the impact of the Entrepreneurial orientation e in its dimensions (proactive thinking, creativity, and risk tolerance) in the strategic agility dimensions (speed, sensitivity, and response) of Jordanian insurance companies with digital transformations and environmental uncertainty as Moderatos.The study relied on the appropriate evidentiary (analytical) approach for the study's purposes.The study community is a member of the leadership and supervisory positions of Jordanian insurance companies (general manager, head, deputy director/head, department director, and head of department).The statistical processing method (SSPS) and the method (AMOS) are used to match the study's objectives.The study found results, the most important -of which is that there is a statistically significant impact at the level of (0.05) of the leadership orientation in its dimensions (proactive thinking, creativity, and risk tolerance) in the strategic agility in its dimensions (speed, sensitivity, and response) of Jordanian insurance companies.The study recommends guiding the administrations of Jordanian insurance companies to continue to emphasize the elements of leadership orientation as they have a positive impact on promoting strategic agility.