Model to Measure Customer Purchase Intention for Electronic Goods – Online and Offline Mode: A Comprehensive Analysis of Indian Retail Landscape

This research investigates the evolving landscape of electronic goods retail in India, examining the intricate factors influencing customer purchase intentions across both online and offline channels

Authors

Publication Details

Journal
International Journal on Science and Technology
Published
2025-07-20
DOI
https://doi.org/10.71097/ijsat.v16.i3.7131
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Model to Measure Customer Purchase Intention for Electronic Goods – Online and Offline Mode: A Comprehensive Analysis of Indian Retail Landscape

M. Vignesh, M Jeevan, Shreya Sirsikar
International Journal on Science and Technology
Consumer Retail Behavior Studies
article

Model to Measure Customer Purchase Intention for Electronic Goods – Online and Offline Mode: A Comprehensive Analysis of Indian Retail Landscape

M. Vignesh, M Jeevan, Shreya Sirsikar
article en

Abstract

This research investigates the evolving landscape of electronic goods retail in India, examining the intricate factors influencing customer purchase intentions across both online and offline channels

International Journal on Science and TechnologyVol. 16(3)
Openalex Percentile: Top 77%
Consumer Retail Behavior Studies
DOIOpen Access PDFOpenAlex
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Model to Measure Customer Purchase Intention for Electronic Goods – Online and Offline Mode: A Comprehensive Analysis of Indian Retail Landscape — M. Vignesh, M Jeevan, et al. · International Journal on Science and Technology (2025) | TGRS Research Map | TGRS