DIGITAL CAPITAL AS PART OF THE MANAGEMENT OF AN ORGANIZATION

The article discusses the role of digital capital in the organization’s internal management. The advantages of using digital capital are identified, which allow you to plan more efficiently, share data, control deliveries, reduce costs as much as possible, optimize work processes, help people achieve goals with less effort, and maximize the company’s profit. Four forms of digital capital that together determine the productivity of its use are considered: a tangible asset of computer capital, an intangible asset of digital capital, information capital and intellectual capital. The concept of complementary assets in the form of digital, human, and organizational capital is studied. Improving the efficiency of one asset helps to increase the return on investment in another. Digital capital is the most volatile group of assets that is the driver of digital transformation as part of the digital management of organizations affecting the change in human and organizational capital within the company.