RUSSIAN BUSINESS IN A CHANGING ENVIRONMENT: CURRENT TRENDS AND CHALLENGES

This article will provide an analysis of current trends in the development of Russian business in the context of global and domestic changes. It will also explore key areas that shape the business environment in Russia, such as digitalization, sustainable development, innovation, and new organizational models. The article will highlight the main risks and challenges faced by entrepreneurs and companies, including economic instability, changes in legislation, and geopolitical factors. It will also focus on the opportunities for adaptation and strategic planning in an unstable environment.