APPROACHES TO SELECTING A FLEXIBLE INNOVATION PROJECT MANAGEMENT METHOD

This study examines agile project management methodologies both in Russia and globally. It explores widely adopted Agile frameworks such as Scrum and Kanban, analyzing their implementation across various industries. The research proposes a systematic approach to selecting appropriate methodologies for digital innovation projects, considering factors such as uncertainty levels, project characteristics, and scalability requirements. Key objectives driving Agile transformation in different business sectors are identified, including enhanced transparency, improved prioritization processes, and team efficiency optimization. The findings indicate that Russian organizations are increasingly developing custom hybrid methodologies and implementing scalable frameworks like SAFe.