MODERN IT SERVICES AND INNOVATIONS IN FINANCIAL SERVICES

In the modern world, digital technologies and innovations play a key role in ensuring the sustainable development of economic systems. Digitalization requires companies to be flexible, able to adapt quickly to new technologies and remain competitive. Depending on the degree of readiness, companies need to create and implement various financial and innovative strategies that include the transition of customers to the digital space at the stage of transformation of the financial services sector . Modern IT services and innovations in the field of financial services are systematized, which will make it possible to summarize the elements of the financial system and further form business solutions that will be of strategic importance regarding the expediency and effectiveness of innovation in the field of financial services. The strategic advantages of the formation and implementation of innovations and innovative business solutions have been identified, which will increase the competitiveness of this service sector, increase the quality of financial services provided, and improve the quality of life of the population and the functioning of the financial system as a whole. Modern self-service systems make it possible to improve the level and quality of service, simplify the organization of the process of providing financial services, which together provides a new level of interaction with the client and effective implementation of business solutions and software products. The introduction of an instant payment system is costly at the initial stage of their application, and then creates favorable conditions for instant payments within a few seconds, which simplifies the payment procedure and increases the number of financial services provided.