Surveillance of importance of medicinal plant chitrak (<i>Plumbago zeylanica</i>) in the treatment of lifestyle disorders and in wellness tourism: an empirical approach for 21st century lifestyle

After losing a lot, man has now learned to cherish nature again, slowly he is trying to return to his roots. Nowadays, Ayurveda and herbal medicine are popular. Descriptions of many divine medicines are found in Ayurveda, one of them is chitraka. Much clinical research proved its anti-diabetic and antioxidant properties. These therapeutic qualities of Plumbago zeylanica can be used in wellness tourism and hospitality in different manners. The plant's extracts and oils are used in aromatherapy procedures, massages and cosmetic regimens. Visitors leave feeling renewed and rejuvenated and welcoming a real heaven of wellness. Plant of P. zeylanica looks very beautiful with its blue, red and white flowers and lush foliage. In this presented manuscript, we provide detailed knowledge about the plant Plumbago zeylanica as part of classic literature and modern literature as well. This manuscript will be helpful in revealing different facts of Plumbago zeylanica especially in the context of lifestyle disorders and wellness tourism as well.

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Publication Details

Journal
International Journal of Indian Culture and Business Management
Published
2025-01-01
DOI
https://doi.org/10.1504/ijicbm.2025.147158
Primary Topic
Organizational Strategy and Culture
Type
article
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article

Surveillance of importance of medicinal plant chitrak (Plumbago zeylanica) in the treatment of lifestyle disorders and in wellness tourism: an empirical approach for 21st century lifestyle

Prashant Rathore, Gunjan Nagar, Rohit Rastogi, Preeti Sharma et al.
International Journal of Indian Culture and Business Management
Organizational Strategy and Culture
article

Surveillance of importance of medicinal plant chitrak (Plumbago zeylanica) in the treatment of lifestyle disorders and in wellness tourism: an empirical approach for 21st century lifestyle

Prashant Rathore, Gunjan Nagar, Rohit Rastogi, Preeti Sharma, Sandeep Kumar, Bhavna Singh
article en

Abstract

After losing a lot, man has now learned to cherish nature again, slowly he is trying to return to his roots. Nowadays, Ayurveda and herbal medicine are popular. Descriptions of many divine medicines are found in Ayurveda, one of them is chitraka. Much clinical research proved its anti-diabetic and antioxidant properties. These therapeutic qualities of Plumbago zeylanica can be used in wellness tourism and hospitality in different manners. The plant's extracts and oils are used in aromatherapy procedures, massages and cosmetic regimens. Visitors leave feeling renewed and rejuvenated and welcoming a real heaven of wellness. Plant of P. zeylanica looks very beautiful with its blue, red and white flowers and lush foliage. In this presented manuscript, we provide detailed knowledge about the plant Plumbago zeylanica as part of classic literature and modern literature as well. This manuscript will be helpful in revealing different facts of Plumbago zeylanica especially in the context of lifestyle disorders and wellness tourism as well.

International Journal of Indian Culture and Business ManagementVol. 35(3)
Shri Dharmasthala Manjunatheswara College of Ayurveda and Hospital (IN), Desh Bhagat University (IN), Podar Ayurved Medical College (IN), Government Ayurvedic College and Hospital (IN), Desh Bhagat Ayurvedic College and Hospital (IN), ABES Engineering College
Decent work and economic growth
Openalex Percentile: Top 79%
Organizational Strategy and Culture
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Surveillance of importance of medicinal plant chitrak (<i>Plumbago zeylanica</i>) in the treatment of lifestyle disorders and in wellness tourism: an empirical approach for 21st century lifestyle — Prashant Rathore, Gunjan Nagar, et al. · International Journal of Indian Culture and Business Management (2025) | TGRS Research Map | TGRS