Does national culture orientation influence eGov acceptance Evidence from a North African country

In today's rapidly changing digital world, civil servants' acceptance of e-government (eGov) is crucial for its success. Therefore, understanding the factors influencing acceptance is critical. The COVID-19 pandemic highlighted the challenges of introducing eGov and emphasised the need to consider cultural factors. This study analyses the influence of national cultural orientation on eGov acceptance among 136 civil servants from 12 regional public organisations in Morocco, a North African country. The authors used a model based on the technology acceptance model (TAM) and included Hofstede's uncertainty avoidance cultural dimension. Using partial least squares-path modelling (PLS-PM), they found a strong positive effect on the intention to accept eGov for attitude and perceived ease of use, explaining 38% of the intention variance. Furthermore, perceived usefulness indirectly influenced the intention, while uncertainty avoidance negatively influenced it.