Tourism crisis management and recovery policy of the post-pandemic Greek hospitality sector

This paper examines the evolution of public policies for the management of the COVID-19 crisis and the resilience of the Greek hospitality sector, using a twofold methodological approach. The first part utilises a qualitative analysis of secondary sources to systematise policies and illustrate the evolutionary path of the crisis. The second part includes a survey of 541 hotels, using ordinal regression analysis to assess their satisfaction with stakeholders' policies. The findings of this study underline the importance of the crisis management framework, highlighting the roles of government measures in support, communication, marketing and resilience. A government coordination committee with representatives from all ministries and tourism organisations have enabled effective collaboration. The COVID-19 crisis has not yet appeared to be a catalyst for sustained, large-scale change. Targeted support for vulnerable hotel segments, stronger local and regional collaboration, improved supplier relationships can significantly enhance hotel satisfaction and resilience to future crises.