OCB cakes case study: navigating entrepreneurial and innovation hurdles - strategies for success

OCB Cakes Pvt. Ltd. is a leading company in online customised cakes and gifts delivery with locations across 40 cities in India. It gained attention due to its visionary and innovative outlook while addressing major global goals such as zero hunger, good health and well-being, sustainable cities and communities, responsible consumption and production. This case is based on primary data acquired through interviews with the protagonist and other employees within the organisation. The case provides a broad view of the obstacles a business encounters as it grows, particularly focusing on the struggles of entrepreneurship and innovation and reviews the company, market analysis, challenges, growth strategies and future decisions.